November 30, 2012

Who's using OrthoGraph Architect?

We continuously investigate who could benefit from using OrthoGraph Architect, which are those professions who need the drawing features of our App. We communicate with people on many channels, and fortunately we get much feedback. Now we thought we share some of it with you. I'm sure you will find it interesting!

We use these facts and demands during our product development, as an outcome we can proudly say that we have over 1800 installations, with over 30% of them using OrthoGraph everyday, and 45% retention after 30 days. Both of these numbers are outstanding compared with AppStore applications in similar categories like Productivity, Business or Utility.
We have a global presence from Tasmania to Montreal, from Lyon to Kyoto, but the most important is not where OrthoGraph Architect is used, but what for. Of course, we have architects, interior designers, but also electrical contractors, energy evaluators, real estate traders, countertop makers, carpenters or  even an irrigation system designer.

Let us share some of our experiences with you, maybe you'll share your story in return.

We have the most feedback from architects, mostly they are surveying existing buildings or apartments for reconstruction or renovation. They make sketches with OrthoGraph on the spot and bring it back to the office for further processing. Our typical architect is a freelancer or co-owner of a small studio of 2-5 architects. Although this looks one solid group, their demands can vary from surveying rough blocks to a millimeter-exact floorplan, but CAD conversion is important for all of them.

The second largest group is craftsmen working on site like tilers, carpet layers, carpenters, painters. They are looking for precise floorplans, depending on the trade it can be a partial floorplan, but usually only on the iPad. Sometimes they might need a 2D CAD export, like countertop makers. Though precision is not always  necessary, for an electrical contractor or a plumber it is more important to mark the position of important devices, switches

Interior designers need also precise floorplans, maybe not millimeter but centimeter exact, as they need to know if they can fit furniture to given places. Sometimes they also need CAD output, but also furniture, equipment and appliances.

There are others, who need the floorplan for documentation. Real estate traders are typically in this group, they do not need a 100% precise floorplan, but need it with rich documentation. They do need to place furniture, and a simple PDF or picture output to send the customer.

A special application of OrthoGraph, where the site survey is needed for some calculations. This is the case for energy evaluators or energy auditors, where they need roughly the volume of the building and the rooms, the structure of the outer walls, and also the wall openings and their properties. CAD converters are also necessary here.

There are other rare examples we have met like forensics, exhibition stand designer or irrigation system designer. Their needs vary form raw overview plan to a precise one, but even they supplied us good ideas how to improve OrthoGraph Architect.

Do you have an idea? Contact us now! 


  1. I would consider trying OrthoGraph out when I do an onsite Wi-Fi field survey. Most times when I go to a bar or restaurant to install a network, there are no floor plans available. Perhaps this is the answer I'm looking for.

  2. Hi Dale. Definitely! You can even see the wall thickness and note the wall material in OrthoGraph, which can help you to calculate the position of access points.